Check out Sam Flax / West Elm for Great Packaging Ideas

Deadlines Ahead: Tentative (Work in progress)

* Bold indicates deadlines that cannot be moved.
* Red indicates days there are no classes.

Wednesday October 29th: Work in class Wine/Olive Oil

Monday November 3rd: Work in class Wine/Olive Oil

Wednesday November 5th: (Currently) Scheduled Critique for Wine/Olive Oil Re-design
*If critique is moved then this day is for further discussion and work.

*Monday November 10th: (Possible Change) for Wine/Olive Oil Redesign Critique
*If critique is not on this day then the class is used for creative teams to work on HLN.

Wednesday November 12th: Further work in class Creative Teams on HLN.

Monday November 17th:  Preliminary Meeting with HLN to make sure everyone is on message with the Daily Share project. Concepts discussed and presented informally.

Wednesday November 19th: Work in Class. Teams working on concrete concepts for HLN.

Monday November 24th: Thanksgiving Holidays - No Classes

Wednesday November 26th: Thanksgiving Holidays - No Classes

Monday December 1st:  Work in Class. Teams preliminary discussion and rehearsal prior to presentation on Wednesday to HLN Executives at CNN Center.

Wednesday December 3rd: All Groups give presentations to HLN Creatives/Executives at CNN at 4-5pm.

Monday December 8th: Final day of classes for semester. Follow up discussions from HLN presentations and gathering of information for final presentation at an entire group.

Wednesday December 10th:   No classes

Monday December 15th: All teams give final presentation to HLN with all the group content for their new franchise(s) that was chosen earlier.


This is the HLN project given to you earlier for reference:

The Daily Share / Social Media Franchise Project: The Pitch

CNN HLN 2014

Junior Designers working in both Stan Anderson and Paige Taylor’s class will work on this project utilizing both class times. Individual grades will be given separately by each Instructor according to the work completed in their respective classes.

Buzz Words for the Pitch: 

“User Activation”

“Sharing Content”

“Franchise”

GSU Designers will be divided up into 7 creative teams of 3 designers each.

These 7 teams will compete against one another to come up with a brand new social media franchise for The Daily Share (see other franchises on DS).

Each team will develop a specific concept, a logo, a brand and some collateral content for this new franchise. Content can be anything you deem as worthy.

Social media should be leveraged to the fullest extent possible. Consider how this new franchise would work with social media outlets such as Facebook, Vine, Twitter, Instagram, YouTube, and SnapChat.

Your franchise can and should use multimedia, print, illustration, and even motion.

Timeline:

Monday October 20^th:

Paige and Stan deliver some info for The Daily Share in class. Share Resources. 468/460

Monday October 27^th:

David Horslev, Art Director for HLN, will come to the class to give the assignment and answer questions. Teams are assigned and instructions given. It begins. 468/460

Monday November 17^th:

Teams give a preliminary pitch to HLN to insure teams are on message. 468/460

Wednesday December 3^rd:

All 7 GSU Teams give presentations to Albee and HLN creative.  CNN Center.

That day a chosen team’s idea be given the green light and then all 7 teams will work together in creating and gathering content for this winning franchise.

Wednesday, December 15^th:

All teams will give a final presentation to HLN with all the content for their new franchise to appear on The Daily Share.  CNN or 468/460

Individual teams below (Coordinator for each team in in bold)

Teams:

Katie Welch, Oreta Taylor, Ashley Grant

Jonathan Splitlog, Emma Head, Minh Phan

Joss Wacamo, Zoe Cato, Hanna Preston

Graham Robson, Vichheka Tep, Vanna Farley

Caitlin Joyce, Jessie Waters, Christina Marshall

Michaella Jelin, Jason Combs, Hongsoon Kim

Andres Burton, Evan Luza, Augusta Nelson

 

HLN + Daily Share Visit: David Horslev, Creative Director on Monday at 12:30

Specs for the ReDesign Olive Oil/Wine

The following info must be on bottles you redesign:

MANDATORY:
Wine/Sake/Beer NAME:
-US Government Warning on back or someplace on bottle...not a hangtag)
-Contains Sulfites (if appropriate on bottle)
-Fluid Ounces on bottle
-Produced or Bottled or Distributed or Vinted and Bottled by the Winery with the name of the city/state/country on bottle
-Flavor/Type aka Merlot/Chardonnay/Chablis/ etc on bottle
-Date of Wine, etc. on bottle
 

OPTIONAL:
-Text about the product (suggested to use someplace.)
- UPC or QRCode (if you want to use it then use it on the hangtag or bottom of the box or bag.
-Hangtag info could be recipes or info on company or other wines or whatever
you wish to discuss. The story of the winery or how it's prepared or the various kinds of
wine they produce. 
-

-

PromaxBDA Seminar/Workshop on Tuesday at SCAD: GSU Designers Invited to attend! Try to go!

I've been a member of the PromaxBDA for 30 years and it's an amazing organization. Last year the senior designers entered their Student Competiion (coming again this spring for you)and the top 4 winners were from that class. Elizabeth Chandler won the darn thing and she attended the annual conference in New York City. She won a cash award that allowed her to fly up to NYC to be a part of the conference and the portfolio review.   An amazing opportunity.

If you can attend this event (or any part of it because you don't have to stay all day) then please go. It's at SCAD's new facility on 14th street (used to be the14th street playhouse.)

 Great place to network and hear what's going on in Broadcast design and marketing!

Sign up at Survey Monkey below. 

PromaxBDA is very excited about our event, The Essentials: Atlanta and hope your students can attend.  Attached is the latest information one-sheet and below is the schedule.  Any students that attends The Essentials: Atlanta will receive a one year PromaxBDA student membership for free.

Students can register at https://www.surveymonkey.com/s/ATL_student_reg.

Please let me know if you’d like me to jump on a call with your students.  I am happy to.

Time	Session	Confirmed Speakers
9:00am - 9:45am	Registration & Continental Breakfast
9:45am - 10:15am	Welcome + Introductions
10:15am - 11:15am	The Art & Commerce of Storytelling: From Promo to Digital Narratives	Kevin Wagner, On Air Creative
11:15am - 11:30am	Networking Break
11:30am - 12:30pm	Long Story Short: A New Storytelling Landscape for Writers	Bill Keith, VP Creative Services, UP! Dawn Rodney, SVP Brand Marketing, National Geographic Society
12:30pm - 1:45pm	Networking Lunch / PromaxBDA Awards Showcase screening
1:45pm - 3:00pm	Digital First: Leveraging Digital to Engage Local Audiences & Drive Tune-In	Meredith Conte, VP, Marketing, Gannett Gregg Tate, Senior Director of Media Operations, MIXPO
3:00pm-3:15pm	Networking Break
3:15pm-4:15pm	Brand Strategy: Tactics for Building the Local Station Brand Experience	Rick Lewchuk, SVP , Creative Services, CNN Worldwide Dawn Rodney, SVP, Brand Marketing, National Geographic Society
4:15pm-4:30pm	Networking Break
4:30pm-5:30pm	STUDENT SESSION: TV Career Insights Panel	Stephen Clark, Manager, Advertising & Promotions, The Weather Channel Rick Dascher, Executive Director, The Sponsor Shop/Turner Entertainment Networks Steve Riley, Creative Services Director, WSB-TV TBD - Kathryn Allen, Sr. Director, Broadcast Design, TBS/TNT/TCM

How Poster Design Awards Competition

http://www.howdesign.com/design-competitions/poster-design-awards/

CNN HLN: The Daily Share Project is Coming to your teams in November

The stories below are part of The Daily Share, a new project from HLN. Come see all of it on our Tumblr (thedailyshare.tumblr.com), and follow us on Twitter (@DailyShareHLN), Facebook (Facebook.com/TheDailyShare), Instagram (@TheDailyShare), Vine (@TheDailyShare) and YouTube (YouTube.com/TheDailyShare).

HLN Announces Nightly News Program, Social Media-Centric Development Slate

7:31 AM PDT 4/10/2014 by Kimberly Nordyke 

Article Courtesy of Hollywood Reporter 

Photo courtesy of Jesse Dittmar

 

HLN on Thursday announced a new nightly news program and a development slate that falls in line with the network's new mandate to become "the first TV home for the social media generation."

Albie Hecht

At its upfront in New York, the network -- which in February said it will target "millennials and the millennial-minded" while focusing on trending news, viral events and other stories along with discovering emerging social media stars -- said the slate covers a range of unscripted genres, including a humorous look at the news, personality-driven programs, game/competition shows and a late-night comedy talk/video/sketch show.

Q&A: HLN Chief Albie Hecht Says He's Done Canceling Shows, Wants 'Daily Show'-Esque Program
“HLN has collaborated with some truly creative minds both internally and externally to build a programming slate designed to heighten the all-screen experience -- TV, digital and social,” said executive vp and general manager Albie Hecht, who's been on a mission to remake the network since being installed last year by CNN Worldwide president Jeff Zucker.

The new nightly news program, an hour long news and information show called The Daily Share, will shoot in HLN's new studio in Atlanta and center on what people are watching, searching, playing, sharing, shopping and creating in every aspect of their social media lives. Airdate and hosts are yet to be announced.
Projects on the development slate:

2 Spouses, 3 Houses -- YouTube star Jessica Edwards looks at a couples' social media "likes, hearts and pins" to help her find three choices for their dream home; one perfect for one, one for the other, and one she thinks they both will "like." Created by Red Arrow Industries.

America's Most Liked -- A game show that "can take someone from Internet nobody to web superstar." Contestants have to use their special or unusual talents to compete in viral challenges and try to get the most "likes" from the all-screens audience. Created by David Sidebotham’s Babyfoot Productions and Eero Hietala’s Aito Entertainment and developed by Michael Yudin at MY-Tupelo Entertainment.

What’s Trending -- A weekly look at the hottest trending topics and personalities that everyone is buzzing about and sharing. Hosted by co-founder of @whatstrending Shira Lazar. Created by Damon Berger and  Lazar/What’s Trending. 

STORY: HLN's Surprising New Slate: Game Shows, Viral Videos and a #FOMO App (Exclusive)
The Indie Machines Project -- Digital filmmakers Erik Beck and Justin Johnson are developing two 11-minute series, the interactive sketch show 5 Word Films and animated parody talk show Action Tonight.

Wkly M@shup With Chuey Martinez -- A new "late night" experience hosted by L.A radio personality Chuey Martinez, who will invite an eclectic mix of social media stars, established celebs and other faces from popular culture, who are making, spinning and spreading news to join him. The show is described as "one part talk, two parts performance and a spicy splash of sketch comedy." Created by Doug Greiff and Beatriz Acevedo and inspired by the hit MiTu Network digital series El Show w/ Chuey Martinez.
Natural Born Mixer with Alex Ott -- This series follows mixologist and scientist Alex Ott, whose adventures and challenges are mined from his social media following. Created by Robert Small/Robert Small Entertainment.

Web Mysteries -- A half-hour series that seeks the truth behind the web’s most fascinating, amusing and otherworldly stories and videos. Created by HLN. 
News or Not -- This game show challenges viewers knowledge of real social media news headlines. Created by Nancy Glass and Eric Neuhaus/Nancy Glass Productions.

STORY: HLN Rebrands to Target 'Social Media Generation'
The Social Life -- Twitter star, travel junkie, sports fan and foodie Ali Nejad enlists his nearly 1 million online followers to help him take on missions -- from building homes for the homeless to joining a pro soccer team for a day. Created by Nejad and Hugh Arian/Echo Entertainment.

Beyond the Like -- From digital artist and director Joe Sabia, this themed half-hour series curates viral video moments and explores how the individuals behind extraordinary projects have made their mark online.

Trip Traders -- Tapping into the growing online community of people around the world who trade homes for vacations, the show will follow one "trader" as they decide which of three offers to accept. Created by Alan Goodman.

The 11 projects join the previously announced Keywords, NewsToonz (formerly I Can Haz NewsToons), One.Click.Away., Vacation Hunters, Videocracy and #WhatsYourFOMO app on HLN's development slate.