* Bold indicates deadlines that cannot be moved.
* Red indicates days there are no classes.
Wednesday October 29th: Work in class Wine/Olive Oil
Monday November 3rd: Work in class Wine/Olive Oil
Wednesday November 5th: (Currently) Scheduled Critique for Wine/Olive Oil Re-design
*If critique is moved then this day is for further discussion and work.
*Monday November 10th: (Possible Change) for Wine/Olive Oil Redesign Critique
*If critique is not on this day then the class is used for creative teams to work on HLN.
Wednesday November 12th: Further work in class Creative Teams on HLN.
Monday November 17th: Preliminary Meeting with HLN to make sure everyone is on message with the Daily Share project. Concepts discussed and presented informally.
Wednesday November 19th: Work in Class. Teams working on concrete concepts for HLN.
Monday November 24th: Thanksgiving Holidays - No Classes
Wednesday November 26th: Thanksgiving Holidays - No Classes
Monday December 1st: Work in Class. Teams preliminary discussion and rehearsal prior to presentation on Wednesday to HLN Executives at CNN Center.
Wednesday December 3rd: All Groups give presentations to HLN Creatives/Executives at CNN at 4-5pm.
Monday December 8th: Final day of classes for semester. Follow up discussions from HLN presentations and gathering of information for final presentation at an entire group.
Wednesday December 10th: No classes
Monday December 15th: All teams give final presentation to HLN with all the group content for their new franchise(s) that was chosen earlier.
This is the HLN project given to you earlier for reference:
This is the HLN project given to you earlier for reference:
The
Daily Share / Social Media Franchise Project: The Pitch
CNN
HLN 2014
Junior Designers working in both Stan Anderson
and Paige Taylor’s class will work on this project utilizing both class times.
Individual grades will be given separately by each Instructor according to the
work completed in their respective classes.
Buzz Words for the Pitch:
“User Activation”
“Sharing Content”
“Franchise”
GSU Designers will be
divided up into 7 creative teams of 3 designers each.
These 7 teams will
compete against one another to come up with a brand new social media franchise
for The Daily Share (see other
franchises on DS).
Each team will develop
a specific concept, a logo, a brand and some collateral content for this new
franchise. Content can be anything you deem as worthy.
Social media should be
leveraged to the fullest extent possible. Consider how this new franchise would
work with social media outlets such as Facebook, Vine, Twitter, Instagram,
YouTube, and SnapChat.
Your franchise can and
should use multimedia, print, illustration, and even motion.
Timeline:
Monday October 20th:
Paige and Stan deliver
some info for The Daily Share in class. Share Resources. 468/460
Monday October 27th:
David Horslev, Art
Director for HLN, will come to the class to give the assignment and answer
questions. Teams are assigned and instructions given. It begins. 468/460
Monday November 17th:
Teams give a
preliminary pitch to HLN to insure teams are on message. 468/460
Wednesday December 3rd:
All 7 GSU Teams give presentations
to Albee and HLN creative. CNN Center.
That day a chosen
team’s idea be given the green light and then all 7 teams will work together in
creating and gathering content for this winning franchise.
Wednesday, December 15th:
All teams will give a final
presentation to HLN with all the content for their new franchise to appear on
The Daily Share. CNN or 468/460
Individual teams below
(Coordinator for each team in in bold)
Teams:
Katie Welch, Oreta Taylor, Ashley Grant
Jonathan Splitlog, Emma Head, Minh Phan
Joss Wacamo, Zoe Cato, Hanna Preston
Graham Robson, Vichheka Tep, Vanna Farley
Caitlin Joyce, Jessie Waters, Christina Marshall
Michaella Jelin, Jason Combs, Hongsoon Kim
Andres Burton, Evan Luza, Augusta Nelson
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